Website ranking in search engines nowadays doesn’t depend on unique content or even on high-quality organic backlinks only, but it greatly depends on the web site’s reputation and brand name. Displaying your website name or brand name in search engines will make your site stand out amongst your competitors.
What is Site Name in Search Results Feature?
Sitename in Search Results feature was officially released in the Google Webmaster Central Blog at April 2015 to give the ability to webmasters to display their websites name instead of domain name. It will replace ugly URLs in search engine results with your fabulous name that attracts visitors to click on your pages.
How to Make Your Site Eligible for Site Name in Search Results?
- Do not block pages with markup using the Robots.txt file
- Use schema.org vocabulary in JSON-LD, RDFa, or microdata format
- Include a WebSite item in your markup using the relevant properties
- Publish markup on your website homepage, you don’t have to repeat it in every page
How to Implement Site Name Search Results Markup?
Use Structured data markup on your website to provide your preferred name to Google to display in Search results. You also have an option to provide alternative name for your site, and let Google choose between them.
Just copy and paste the following JSON-LD or Microdata in your head of HTML for your website, don’t forget to replace the website URL, name, and alternate name with your data.
JSON-LD for Site Name in Search Results
"@context" : "https://schema.org",
"@type" : "WebSite",
"name" : "Your WebSite Name",
"alternateName" : "An alternative name for your WebSite",
"url" : "https://www.your-site.com"
Microdata for Site Name in Search Results
<head itemscope itemtype="https://schema.org/WebSite">
<title itemprop='name'>Your WebSite Name</title>
<link rel="canonical" href="https://example.com/" itemprop="url">
Use WordPress SEO to Include Your Site Name in Search Results
WordPress SEO by Yoast has many powerful features that helps you to improve your website presence in search engines. If you already installed in your site, then go to SEO -> General -> Your Info – and write your preferred name and Alternate name.
What is the Best Site Name in Search Results WordPress Plugins?
Include Sitename in Search Results WordPress plugin are the best choice for you if you don’t like to bother yourself with code implement issues. This plugin allows you to add the necessary JSON-LD schema.org markup for including the Site Name in Search Results on the homepage.
After installing and activating the plugin, you have to configure the Name you would like Google to display in your search results instead of your domain name to boost your brand name ahead of the SERPs.
Site Name Search Results Best Practices
- Use name that similar to your domain name
- Don’t be misleading while you choose the name of your site
- Don’t use other sites name to gather high ranking or more clicks in search results
- Be a natural name used to refer to the site, such as “Google,” rather than “Google, Inc.”
Google Structured Data Testing Tool
Verify your markup code by Google Structured Data Testing Tool to be sure that everything has been set correctly, well-formed and can be processed by Google. Just paste your website URL and check for any error that appears, next time Google will crawl your site will process your selected name.
It takes some time before you see the changes in your name in search pages. Also, you should know that Google might not accept the name you provided and show your domain name instead.
To Sum it Up
If you running a private company or small own website for business and would like to promote it in search engines, then providing your company name instead of your domain name will definitely boost your brand name reputation.