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How to Install Google Analytics Code in WordPress?

Install Google Analytics Code in WordPress
Install Google Analytics Code in WordPress

If you wish to enjoy virtual success, your website should attract and please potential customers. It is one of the finest ways by which you can divert more traffic towards your site. And, an enticing tool that promises better web traffic would be Google Analytics.

This is why most webpage developers are advised to install Google Analytics code in their WordPress releases. If you don’t know how to install Google Analytics on your webpage or blog, the next few lines will help you.

What Is The Google Analytics Code?

By definition, Google Analytics is required to keep track of your virtual performance. It will help you identify who visits your site and when. In this competitive world, it is of predominant importance to know who likes to see your WordPress blog.

What Is The Google Analytics Code

Also, Google Analytics will provide you with critical information about flash support, javascript support, and language assistance. Data from Google Analytics will push you forward. It is a simple way of designing customized sites that can make your WordPress site much more customer-friendly.

For example, if most of your visitors have high definitions of 1280 screen resolutions, you should ensure that your WordPress design is compatible with it or not.

On the other hand, Google Analytics will help you identify what visitors do on your site.

Google Analytics Basic Signup Page

In order to install Google Analytics code in WordPress, you should create a Google account. Visit the “Google Analytics Signup Page” to create a working account.

If you have an existing Gmail account, you can use it to exploit through the Google Analytics code. Moving on, you will be asked if you wish to sign-up using the Gmail account. Always remember that this account has to be used throughout your WordPress site and Google Analytics functionalities.

Once your basic Google Analytics account is ready, you should choose from a mobile app or website. This is where you should be very careful. Always make sure only one website is chosen.

At the moment, Google offers two analytics codes UA (Universal Analytics) and GA4 (Google Analytics 4).

The foremost account comprises numerous features and high-quality tools for analytics. Don’t be reluctant to pick from any one of these options. If you have chosen a primitive option, you should be prepared to upgrade it frequently. The rest of this page is comprehensive and self-explanatory.

You should enter the name of your account, website URL, time zone, and country. Consequently, click on the “Get Tracking ID” button. This will direct you to a service agreement page, where all the terms and conditions should be accepted.

Now, you will have access to the Google Analytics tracking code. This is an important piece of information that should be entered into the WordPress website.

How to Install Google Analytics Code in WordPress?

You can use one of the following three different methods to install Google Analytics code in WordPress.

  • WordPress Theme Editor
  • cPanel File Manager
  • WordPress Plugin

How to Install Google Analytics Code Using WordPress Theme Editor?

  1. Access Your WordPress Admin Page.
  2. Navigate to Appearance Section.
  3. Click on “Theme File Editor”.
  4. Click on “header.php”.
  5. Add The Tracking Code Before Head Tag.

Install Google Analytics Code Using WordPress Theme Editor

How to Install Google Analytics Code Using cPanel File Manager?

  1. Login to Your cPanel.
  2. Navigate to Files Section.
  3. Click on File Manager Icon.
  4. Right Click on “header.php” and Choose Edit.
  5. Add The Tracking Code Before Head Tag.

How to Install Google Analytics Code Using WordPress Plugin?

There are plenty of plugins to help you add Google Analytics to your site. One of the simplest and most lightweight plugins would be “Insert Header & Footer“.

How to Install Google Analytics Code Using WordPress Plugin

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